About Us

At Gear. UNIFORMS + PROMOTIONS, we specialise in high-quality branded merchandise and custom uniforms. With 20 years of industry experience, Sophie Gear and the team have built a reputation for making the branding process easy, stress-free and genuinely enjoyable.

We work with businesses across Aotearoa, from nationwide corporations to community favourites, helping bring their brands to life through customised gear that looks sharp and feels right. Whether you need a full uniform rollout, one-off promotional products or a branded solution for an event, we have the expertise and trusted manufacturer relationships to make it happen.

What we do:

  • Uniforms and workwear that are practical, stylish and on-brand

  • Custom promotional products for giveaways, events and gifting – from pens to polos, banners to bags

  • Branding and decoration services including embroidery, screen printing and digital transfers

  • Nationwide logistics with large-scale send-outs and stock management

  • Custom online ordering portals for teams, franchises and multi-site businesses

We proudly support kaupapa-led organisations making a difference, such as Project Employ and Flourish Café, who empower neurodiverse rangatahi through employment and training. Supporting initiatives like these is part of who we are, and we love collaborating with organisations doing good.

Every brand is unique, and we take the time to understand yours. Our goal is to make the entire process smooth, efficient and perfectly aligned with what you need, from first brief to final delivery.

Let’s get your brand into Gear.