About Us

At Gear. UNIFORMS + PROMOTIONS, we specialise in delivering high-quality branded merchandise and uniforms with outstanding service to match. With nearly 20 years of industry experience, founder Sophie Gear has built a reputation for making the branding process easy, stress-free, and genuinely enjoyable.

We work with businesses across Aotearoa – from national corporations to local legends – helping them bring their brands to life through customised gear that looks sharp and feels right. Whether you need a full uniform rollout, one-off promo items, or a branded solution for an event, we’ve got the expertise and manufacturer relationships to make it happen.

Our offering includes:

  • Uniforms and workwear that are practical, stylish, and on-brand
  • Customised promotional products for giveaways, events, and gifting
  • Full branding and decoration services - embroidery, screenprint, digital transfer, and more
  • Nationwide logistics, including large-scale send-outs and stock management
  • Custom-built online ordering portals for teams and franchise

We’re also proud to support kaupapa-led organisations making a difference in their communities - including Project Employ and Flourish Café, who empower neurodiverse rangatahi through employment and training. Supporting initiatives like these is a core part of how we operate, and we’re always keen to collaborate with organisations doing good.

Every brand is different, and we love getting to know yours. Our goal is to make the whole process smooth, efficient, and aligned with what you need - from first brief to final delivery.

Let’s get your brand into Gear.