Heart Foundation x Gear – 1,000+ Tees, 1 Nationwide Campaign

Heart Foundation x Gear – 1,000+ Tees, 1 Nationwide Campaign 

When the Heart Foundation needed help producing t-shirts for their MyMarathon campaign, they weren’t just after a print run. They wanted full logistics support – fast, accurate, and nationwide. That’s where we came in. 

The brief? Supply and send out a reward t-shirt to every participant who met the MyMarathon fundraising goal across Aotearoa, over 1,000 unique recipients, to individual addresses, with daily reporting and tracking. 

What’s MyMarathon? 

MyMarathon is an annual Heart Foundation campaign encouraging people to walk, run or move their way through 42km over the month of May all while raising funds for heart health in Aotearoa. 

The money raised helps fund vital heart research to save Kiwi lives. It's a big kaupapa, and for every supporter who reached a specific milestone, they received a special t-shirt to thank them for their efforts in the fight against heart disease. 

The Scope 

• Initial bulk order, with top-up runs to meet growing demand 

• 6-week fulfilment period, aligned with the MyMarathon campaign 

• Managed production, warehousing, picking, packing, and shipping 

• Delivered in recycled courier bags with an information sheet included, and daily tracking updates sent to both the recipient and the Heart Foundation team 

We kicked things off by meeting with the Heart Foundation fundraising team to map out the logistics. Once the campaign launched, turning around new production runs within days when the stock ran low. Everything was packed by hand, tracked live in shared files, and sent with individual updates to each recipient.  

The Product
The tee? A bold Heart Foundation red sports-style shirt 

Front: “I’m going the distance for Kiwi hearts” with a walking whānau graphic inside a heart underneath the Heart Foundation and MyMarathon logos 
 
Back: “Join me in the fight against heart disease” and campaign URL

Lightweight, breathable and full of purpose – printed locally, to spec and on time. 

The Tech + Accuracy 
Orders came through a shared spreadsheet system, and we managed the rest: address validation, batching by zone, live tracking, and status updates. 

How did we ensure accuracy with 1,000+ addresses? 
Easy. Years of experience.  

Some of the standout moments? 

• Seeing so many people contributing towards heart health across Aotearoa, every shirt packed felt like part of something much bigger
• Receiving the thank you messages roll in from participants
• Working with the wider Heart Foundation team and becoming an extension of their fundraising campaign
• Keeping everything transparent and tidy with live tracking and shared updates 

Wrapping It Up 

“It was a breath of fresh air to be able to provide Sophie with the distribution data and know that the correct size T-Shirt would be sent to each one of our valued supporters. We were able track the deliveries and when a follow up was needed with the courier Sophie immediately sorted this and them provide us with the information, the whole process was streamline and stress free, it was wonderful – thank you so much Sophie.”  
- Lynne Saad, Heart Foundation 

"I'm stoked; it’s an amazing feeling to be able to provide this service to such an important NZ charity. Being able to support the Heart Foundation, make things easier, and fill any gaps in the process.” 
- Sophie Gear